Reference: MTV

MTV chose the FRENDS integration platform as to tackle all of their integration needs from API's to connecting various legacy systems.

Customer Quote

We need constant dialogue between IT and Business and FRENDS enables us to act to the changing requirements of Business much faster than previously, while allowing us to focus on creating better and newer services.

-Petri Haverinen, Head of Integration, MTV

Integration Patterns

  • Internal API's
  • Open API's
  • Legacy System Modernization
  • Process Automation


  • 1 200 000 integration flow executions per month
  • Over 100 systems and applications integrated
  • Over 1 000 integration processes and API's in use

IT Landscape

  • Hybrid environment
  • Multiple legacy systems
  • Multiple modern SaaS -appliations
MTV logo

Business Goals

MTV is Finlands largest commercial television company, whose goal is to be the best in everything they do and focus on domestic content. Gathering data and acting on it is the central strategy for them when creating better content and services to consumers.

Automating existing business processes for efficiency and including new technologies such as AI and Machine learning are central goals for MTV's IT strategy.

Integration Challenges

To meet it's business goals MTV has onboarded new systems and services at an extremely high rate, but they were not able to shut down existing legacy systems due to dependencies created directly between the older and newer systems.

This point-to-point integration slowed down development of new customer facing services significantly and prevented MTV from fully taking advantage of the newer systems and processes.


MTV chose the FRENDS iPaaS as the strategic platform for the whole organization to enable communication between multiple legacy systems and more modern services built in the cloud. FRENDS simplifies MTV's business processes while saving time and money through business process automation and visibility into integration flows.

With FRENDS, MTV has also finally been able to shut down existing legacy systems and on-premise server, gaining huge cost savings from an infrastructure and operational perspectives.

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