Frends, the rapidly growing European iPaaS (Integration Platform as a Service), today announced the appointment of Vincent Ooi as the Head of the Asia-Pacific (APAC) region.This appointment is part of Frends' ongoing strategy to expand its international presence following its successful establishment in the ASEAN markets earlier this year.
New Leadership for APAC Expansion
Vincent Ooi, with an exceptional track record in leading sales and business development in Asia Pacific, will spearhead Frends' growth in the APAC region. His previous experience includes transformative roles at Salesloft, Pavilion, Reverb Advisors, AtScale Inc., and DataRobot. Notably, his achievements at Tableau Software as an early team leader in Asia Pacific led to 22 consecutive quarters of growth, demonstrating his adeptness in navigating complex markets and driving sustained business success.
Strategic Focus on APAC
The APAC region, known for its dynamic economies and rapid technological adoption, presents significant opportunities for Frends' iPaaS solutions. Mister Ooi's appointment is a strategic step in harnessing these opportunities. His expertise in new business development and market expansion will be crucial in adapting Frends' offerings to the diverse needs of the APAC markets, encompassing advanced economies and emerging markets.
“Our vision is to be the Market Leader in iPaaS and Automation in Asia Pacific and especially in the Mid Market and Enterprise Segments of the Market. Our solution is perfectly suited to serve our customers in Asia Pacific who have been asking for an iPaaS and Automation platform that has extensive functionality but is also easy to use, easy to be deployed, and provides more value than any other solution in the market,” says Vincent Ooi, Head of Asia Pacific Region of Frends.
"Our vision is to be the Market Leader in iPaaS and Automation in Asia Pacific and especially in the Mid Market and Enterprise Segments of the Market", says Vincent Ooi, Head of Asia Pacific Region of Frends.
Building on ASEAN Success
Frends' expansion into APAC follows its successful growth in the ASEAN region, led by Juha Moisio, VP of ASEAN and Global Partner Sales. The company's achievements in ASEAN, establishing ASEAN's HQ in Kuala Lumpur, Malaysia, and building strong partnerships, have laid a solid foundation for this broader regional push. The experience and insights gained in ASEAN are invaluable as Frends navigates APAC's more diverse markets.
"Building on our success in the ASEAN market, we are excited to have Vincent leading our APAC operations. APAC is one of our main growth regions in the coming years, and Vincent is the perfect match to support our journey. His appointment is instrumental to our growth strategy, enhancing our capabilities to meet the growing needs of the APAC region while leveraging the strong base we have established in ASEAN" says Jukka Rautio, CEO of Frends.
"Vincent's appointment is instrumental to our growth strategy, enhancing our capabilities to meet the growing needs of the APAC region while leveraging the strong base we have established in ASEAN", says Jukka Rautio, CEO of Frends.
Frends iPaaS (Integration Platform as a Service) is a Nordic iPaaS platform that offers tools to integrate applications in the compliant cloud, hybrid, and on-premises. With Frends, businesses can build integrations, automated processes, and APIs in BPMN 2.0-based Low-Code, which reduces costs in development, documentation, and management. Frends is made for BizDevOps teams and enables team collaboration.
Frends platform was established in Finland in 1988 and has snowballed in the Nordic region's domestic markets and internationally, with over 4000 customers in +16 countries.
For more information about Frends' expansion in APAC and its success in ASEAN, please contact:
Head of Asia Pacific Region of Frends