From Strangers to Trusted Frends

Time to meet your new Frends! We’re all about making connections between apps, data, and people. Find out more about us meet the team, and see why we’re trusted to bridge the gap between business and backend — one integration at a time.

Get to know the Frends Experience

We started with a small idea that’s grown into a big mission: making integrations so simple, you’ll wonder why they were ever a hassle. With over 35 years of experience, we’ve helped businesses around the world get their integrations, processes, and business flowing smoothly.

Mission

Our mission is to accelerate every organization's journey to success with integrations that are easy, fast, and transparent.

Vision

Our vision is a world where integrations become so simple they are no longer seen as a barrier to any business success.

Purpose

We simplify the way businesses connect systems, apps, and data, helping them work smarter, move faster, and grow with ease.

Frends in numbers 🫶

4300+

users in 16 countries

4.5/5

user satisfaction rating on Gartner Peer Insights

35+

years of successful integrations

The Story

Seven friends working for oil companies in Finland saw the need for automation with the introduction of unmanned gas stations, leading to the creation of Frends. They built an integration platform that automated tasks such as fuel level monitoring and cash collection, using dial-up modems to gather and process data. It's fair to say that this solution was at least 15 years ahead of its time.

 

Frends remained a smaller player until a game-changing decision in 2005 to build our product atop third-party technologies, boosting growth by 50%.
Frends Technology saw a whopping 50% jump in turnover, hitting 3.3 million euros. Our cutting-edge software snagged us the title of Microsoft's Solution Partner of the Year in Finland, and we even danced our way into the top three in Microsoft's global awards for Business Process and Integration Solutions.
In came the Swedes. Our international expansion took off when Swedish company HiQ acquired Frends, leveraging their expertise in global growth to scale our business. Jukka Rautio became CEO and has been leading the company ever since.
A German version of the Frends platform hit the scene and the company kept thriving, boosting its revenue from 2 million to 10 million euros by 2011.
Frends ditched MS BizTalk, reestablishing itself as a standalone iPaaS.
Triton swooped in and acquired HiQ. Frends opened an office in Poland.
By 2022, Frends had firmly planted its flag as a cutting-edge iPaaS and a powerful challenger in the industry. Frends ventured into new markets in the DACH region, and by 2023, it had entered the Asia Pacific market with an HQ in Singapore. Frends iPaaS clinched the title of Microsoft Partner of the Year in Finland in the Cloud SaaS Solution category in 2023.
Frends proudly serves 4,000+ customers across 16 continents with offices in Finland, Sweden, Germany, Poland, and Singapore. In a smart move, HiQ Finland Oy split its operations, letting Frends' iPaaS and integration business fly solo, paving the way for growth in both areas.

Where does our name come from? Read the full story to uncover the details!

Meet Frends Management Team

Asmo Urpilainen

CTO

asmo@frends.com

Contact sales

Lin Valenti

CMO

lin.valenti@frends.com

Juha Moisio

Global Partners

juha@frends.com

Contact sales

Heikki Tammela

Regional Sales Director, Finland

heikki.tammela@frends.com

Contact sales

Fredrik Wingren

Regional Sales Director, Sweden

fredrik.wingren@frends.com

Contact sales

Harri Kiviniemi

CFO

harri.kiviniemi@frends.com

Results, Responsibility, Simplicity, and Joy

Results

We create winning results. After all, the most important thing is we deliver our customers what they need: genuinely valuable services and solutions.

Responsibility

We aim for individual responsibility within team members. This principle enables us to care for the details while delivering projects in schedule – many times even exceeding our customer expectations.

Simplicity

We keep it simple. By sharing responsibility, flexibility, and creativity, we can make functional solutions.

Joy

For us, joy means that everyone is allowed to be who they are. For us joy increases diversity, equality and inclusion. It also increases openness and creativity. We want to invest in our people and culture with the same passion as we serve our customers.

Join the Frendszone

The Frends team, or as we like to call it, the Frendszone, is made up of over 250 friendly people. And as we keep growing, we’re always on the lookout for more future Frendszies to join us! Sound like fun? Check out our career portal!