European workers lose one day every week to manual tasks as automation and AI lag, new report finds
The State of Integration and AI 2026
A platform shaped by customers, strengthened by experience. We grow because our customers do.
And we stay trusted because we listen.
A story of curiosity and ambition with European roots.
Seven friends working for oil companies in Finland saw how automation could reshape the future. They built the earliest foundations of what would become Frends, a technology far ahead of its time.
A decision to rebuild the platform on third-party technologies set the stage for rapid growth and innovation.
Swedish company HiQ acquired Frends, enabling us to scale internationally and sharpen our growth vision.
From Finland to Sweden, Germany, Poland, and beyond, Frends now powers the integration and automation of thousands of organizations worldwide.
Frends emerged as a standalone iPaaS: modern, open, scalable and ready for the next generation of enterprise needs.
Frends is built by teams who believe integration should empower people, not overwhelm them. Our culture blends curiosity, engineering excellence, Nordic pragmatism and a commitment to making complex things simple. We come from diverse backgrounds but share the same vision: to redefine how integrations are designed, delivered and understood.
I truly appreciate the freedom to shape my workday and the flexibility to choose where I work. Our relaxed and flat culture fosters collaboration and empowers me to take ownership of my projects. The Frends supportive environment enhances my productivity and makes every day enjoyable.
Aino, Senior Service Manager
I had Frends as a competitor before. When I said yes to Frends, it was actually that I saw that they had started doing something I could build the public sector story around.
Robert, Head of Public Sector Sweden
What I liked about Frends was the tempo of working and really focusing on what the customer needs in the integration context to resolve their business challenge — and of course, the people.
Mika, Head of Customer Onboarding
B2B companies often underestimate how powerful storytelling can be. Not at Frends. The foundation for a strong narrative was already there: a great product, expert recognition and a dedicated team that believes in each other. What more could you ask for?
Fernanda, Content Marketing Manager
Frends is a really flat organization. You can reach out to anyone, and everyone is motivated to help you win the deal. Nobody is protecting their own little space. We’re all here to make sure we win more deals and grow stronger as a company.
Hidde, Head of Sales Benelux
Our leadership team brings decades of industry expertise and a shared commitment to shaping a more transparent, sustainable future for enterprise integration.
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