From shifting consumer expectations to global supply chain disruptions, retailers face unprecedented pressure to deliver seamless omnichannel experiences while keeping costs in check.
Shoppers expect consistent, real-time experiences whether in-store, online or on mobile. Legacy IT and disconnected platforms make it hard to deliver.
Retailers rely on vast networks of suppliers, warehouses, and logistics partners. Fragmented data flows can cause costly delays, errors and inefficiencies.
E-commerce giants set the standard for speed and personalization. Retailers must modernize fast to stay competitive without eroding profitability.
Frends connects your IT landscape end-to-end: from POS and ERP systems to e-commerce, WMS and customer engagement platforms. With automation, monitoring and scalability, retailers can cut costs, increase efficiency, and deliver frictionless customer journeys across every channel.
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Frends unifies online and in-store systems, syncing inventory, orders and customer data across channels in real-time for consistent experiences.
From purchase orders to delivery confirmations, Frends automates B2B transactions and logistics workflows, reducing manual handoffs and delays.
Frends integrates CRM, loyalty programs, and marketing platforms, providing 360° customer visibility and enabling personalized offers powered by real-time insights.
With low-code automation, API management, and ready-made retail connectors, Frends helps retailers modernize legacy systems while staying ready for AI, personalization, and future commerce innovations.
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Frends integrates POS, ERP and e-commerce systems to provide a single source of truth for inventory, ensuring accurate stock levels, faster order processing and fewer customer disappointments.
Frends streamlines EDI and API-based supplier communication, automating purchase orders, invoices and shipment tracking while ensuring compliance and accuracy.
Frends connects loyalty programs, CRM, and marketing automation tools to deliver individualized promotions and personalized customer journeys across all touchpoints.
"In the highly competitive retail industry, we must ensure that data is consistent and accurate across different applications. With reliable and robust data synchronization solutions, we can be sure that our information is updated in all systems to give a unified view of all operations."
Jani Tornikoski
CIO at Instru Optiikka
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