The only iPaaS fully embedded in the Azure ecosystem

If your organization runs on .NET and C#, you need an integration platform that speaks your language, aligns with your roadmap, and delivers enterprise-scale reliability. Frends is the only low-code iPaaS built natively on Microsoft Azure, designed to accelerate migrations, simplify operations and deliver transparency, control and speed.

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Why complex Microsoft integration environments suffer without a unified approach

Legacy systems, point-to-point connectors, fragmented APIs, high maintenance costs and complex hybrid architectures all threaten time-to-value and destabilize operations who rely on Microsoft technologies.

Legacy investments slowing innovation

Many companies still rely on BizTalk or older Microsoft integration stacks. With the looming end-of-life for BizTalk and the need to modernize, organizations struggle to reuse assets, migrate efficiently, and avoid rewriting everything from scratch.  

Hybrid complexity across cloud, on-premises and Azure

Running parts of your landscape on Azure while keeping other systems on-premises or in hybrid mode introduces complexity in connectivity, control, security and performance. 

Lack of transparency & agility in integration workflows

In many Microsoft-centric environments, development remains code-heavy, monitoring is fragmented and changing or branching workflows is slow and costly.  

Procurement, licensing and alignment with Azure ecosystem

Choosing a solution that doesn’t align with Azure consumption, marketplace purchasing, or Microsoft partner models means missed opportunities for cost-savings, governance and streamlined billing. 

Legacy investments slowing innovation Hybrid complexity across cloud, on-premises and Azure Lack of transparency & agility in integration workflows Procurement, licensing and alignment with Azure ecosystem

Integration that fits your Microsoft-first world

Frends removes the friction of integration in an Azure-centric environment and transforms your stack into a unified, automated, transparent backbone for your business.

Zero friction for .NET developers

Your Microsoft developers can be productive in Frends within 2–3 days, compared to months of training typically needed with other iPaaS platforms. Built on .NET and C#, Frends feels instantly familiar, so your team can design, deploy, and manage integrations from day one.

Full code transparency

Unlike most low-code platforms, Frends lets you access and audit the full .NET code generated by its visual workflows. This transparency gives teams complete technical validation and confidence in every process, while also enabling custom extensions when needed.

Familiar patterns & easy custom development

Frends uses .NET 8 and modern C# standards your team already knows. When you need custom connectors or specialized tasks, you can build them directly using the Frends .NET Connector SDK, leveraging the same skills and tools you use across your Microsoft ecosystem.

Key capabilities

Seamless procurement through Azure Marketplace (MACC-eligible)

Frends is the only iPaaS on Azure Marketplace that’s fully MACC-eligible — so every euro or dollar you spend on Frends counts toward your Microsoft Azure Consumption Commitment. Procurement becomes effortless: buy directly through the Marketplace, skip long tender processes, and get started in days, not months. With automated subscription activation and a single Azure invoice, you simplify vendor management and maximize your Microsoft investment. 

Unified experience across your Microsoft ecosystem

Frends connects every part of your Microsoft environment, from Dynamics 365 and Power Platform to SharePoint, Teams and Exchange. Pre-built connectors and native compatibility mean your systems work together seamlessly, while Azure AD B2C support strengthens customer-facing applications. A trusted Microsoft partner, Frends enhances the Microsoft stack with a simpler, more powerful integration layer that boosts Azure infrastructure and AI service adoption. 

Azure-native AI, built for enterprise scale

Frends brings Azure OpenAI Services and Azure AI Foundry directly into your integration workflows. Build and document processes with natural-language prompts. Generate code instantly. Orchestrate agentic AI automations with governance and compliance built-in — all within your secure Azure environment. Every AI workload stays where it belongs: in Azure, under your control. 

Hybrid and multi-region flexibility on Azure

Operate anywhere with confidence. Frends runs across multiple Azure regions worldwide — Europe, North America, Asia-Pacific, and the Middle East — giving you full control over data residency and performance. Deploy hybrid architectures with ease: run agents on-premises while managing everything from Azure, or go fully on-premises if compliance demands it. Backed by Azure Availability Zones, Frends ensures enterprise-grade uptime and resilience. 

Seamless procurement through Azure Marketplace (MACC-eligible) Unified experience across your Microsoft ecosystem Azure-native AI, built for enterprise scale Hybrid and multi-region flexibility on Azure
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“It fits perfectly into our Microsoft setup and the transition (from BizTalk) was very smooth.”

Petri Luurila

CIO at Nurminen Logistics

FAQ

Frends is fundamentally a Microsoft-native platform. It is built on the .NET platform (currently .NET 8) and uses C# as its core programming language. All backend functionality and processes created with Frends are converted and compiled to C# code for execution on Agents. The Frends cloud services are hosted on Microsoft Azure Cloud, leveraging Azure infrastructure for hosting the Control Panel and orchestrating Agents with cloud-native scalability. 
Yes. Frends is the only iPaaS available via the Azure Marketplace with MACC (Microsoft Azure Consumption Commitment) credits. This means customers can purchase Frends using their existing Azure commitment, making procurement seamless and allowing you to maximize the value of your Microsoft investment. This is a significant differentiator for organizations with existing Azure contracts. 

Absolutely. Frends offers comprehensive integration with the entire Dynamics 365 ecosystem: 

  • Dynamics 365 CRM: Sales, Customer Service, and Field Service modules. 
  • Dynamics 365 ERP: Business Central and Finance & Operations. 
  • Dynamics Navision: Legacy system support. 

Frends uses OData and REST APIs to provide flexible and comprehensive integration with Dynamics, enabling scenarios like customer data synchronization, order processing automation and unified customer views across systems. 

Frends supports modern Microsoft authentication methods: 

  • Azure Entra ID (formerly Azure Active Directory): SSO integration is supported and recommended as best practice for user authentication to the Frends platform. 
  • OAuth 2.0 / Microsoft Identity Platform: For authenticating to Microsoft 365, Dynamics, and other Azure services. 
  • Managed Identities: When running on Azure infrastructure, Frends can leverage Azure Managed Identities for passwordless authentication. 

This ensures secure, enterprise-grade authentication aligned with your Microsoft security policies. 

Frends has native support for Azure AI capabilities: 

  • Azure AI Inference API: The Intelligent AI Connector can directly connect to your Azure AI Inference service. 
  • Azure OpenAI: Full integration support for Azure OpenAI models for advanced AI-powered automation. 
  • Flexible Configuration: You can choose between Frends-hosted AI, your own Azure AI services, or on-premises models depending on your data sovereignty requirements. 

Yes. Frends supports multiple Azure deployment models: 

  • Frends PaaS: Fully managed by Frends on Azure (default option). 
  • Self-Hosted on Azure VMs: Install Frends Agents on your own Azure Virtual Machines for more control. 
  • Azure Kubernetes Service (AKS): Deploy containerized Agents for dynamic scaling. 
  • Hybrid: Use the Frends cloud control plane with self-hosted Agents running in your Azure subscription. 
  • Full air-gapped: Deploy the entire platform within your Azure environment with no internet connectivity. 

This flexibility allows you to balance convenience, control and compliance requirements. 

Frends is purpose-built for Microsoft ecosystems: 

  • Native .NET architecture: Built on Microsoft technology from the ground up. 
  • Azure Marketplace availability: Simplifies procurement and leverages MACC credits. 
  • Deep Microsoft integrations: Pre-built connectors for Dynamics, Microsoft 365, SharePoint, Outlook, Teams, Azure services, and more. 
  • Familiar development experience: C#-based scripting for developers familiar with the Microsoft stack. 
  • Aligned security model: Supports Azure AD/Entra ID, Azure Key Vault, and Microsoft compliance standards. 
  • Complementary Positioning: Fills the gap between complex Azure Integration Services and the need for business-user-friendly, governed integration. 

For organizations heavily invested in Microsoft technology, Frends provides a natural, seamless integration layer that respects and enhances your existing Microsoft investment. 

Experience the power of Frends

Our integration and automation experts are ready to take you through the benefits of Frends and the technical deep dive developers love. Discover how our low-code iPaaS can unlock cost-effectiveness and give time back to your team. 
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