Why Frends is the best friend for SaaS companies

In a fast-paced business environment, it isn’t easy to plan for the future. In addition, managing integrations can often be time-consuming and expensive. In this blog post, we explain why Frends is an excellent choice for SaaS companies and scaleups.

Polina Zyaparova


Polina Zyaparova

Marketing & PR at Frends

In a fast-paced business environment where changes happen quickly, it isn’t easy to plan for the future. In addition, managing integrations can often be time-consuming and expensive, adding to these challenges. But with the right partner, companies can focus on what matters most – developing their core business, being innovative and creative and driving customer value. In this blog post, we’ll explain why Frends has proven to be an excellent choice for SaaS companies and scaleups in particular.

How many tools do you already use? How many do your customers use?

Take any modern business, and the chances are high that they’re using multiple Software-as-a-service (SaaS) applications across different departments. Sales use a customer relationship management (CRM) platform, finance depends on an enterprise resource planning (ERP) system, HR leverages a human resources information system (HRIS) – and the list goes on. So, how do these systems communicate with each other? The solution is smart integrations.

In the world of SaaS, integrations play a huge role. SaaS companies must ensure that their platform can communicate with other systems and applications. After all, leaving it to their clients to figure out integrations on their own is often not an ideal solution. Without an effective solution for system integration, sales processes can be prolonged or, in the worst case, stopped from happening.

Are you currently hand-coding/custom-coding in-house?

Some companies prefer to build and develop integrations in-house believing that custom or hand-coded integration processes will keep everything under control. But in-house integrations come with hidden costs: It can quickly get complex and expensive, especially when the amount of data grows, and adjustments are needed, but the people who have custom-coded the process from top to bottom are no longer available. It's easy to build yourself into a system, only to realize that managing it further down the line is challenging.

Instead, why not hand over the complexity to a partner that has made integration and automation their core business? This way, companies can make technology work for them, not against them, and allow themselves to focus on their core business. Even better, choose a partner to help your company develop, manage and secure all your APIs integrations and process automation within one powerful platform.

SaaS+iPaaS=BFF Forever

For a SaaS company, it may even feel natural to choose a subscription service to partner up with. Luckily, with Frends integration platform-as-a-service (IPaaS), customers can select pricing according to the number of environments in use, meaning they pay for what they use and nothing else. In addition, Frends offers a fast-to-implement, customizable, pervasive and easy-to-understand platform that is backed by a dedicated support team.

If your company is looking for a lean, low-code solution, that is so intuitive that business IT can operate, look no further. And don’t just take our word for it – see what some of our clients have to say about us! Curious to learn more about how we can help you? Then contact us today to find out more or schedule a demo meeting.