New partnership: Frends x LINK Mobility

Advanced mobile communication for B2C and B2B are critical factors to business success today. LINK Mobility’s mobile messaging services are now integrated into Frends to allow companies to easily conduct effective and customer-oriented communications.

Polina Zyaparova


Polina Zyaparova

Marketing & PR at Frends

LINK Mobility is a local CPaaS (Communications Platform-as-a-Service) and mobile messaging provider. They provide multiple communication channels, innovative mobile services, and intelligent data usage for companies in Finland in addition to other global markets. LINK Mobility’s mobile messaging services are integrated into Frends platform to allow companies to easily conduct effective and customer-oriented communications.

“We are happy with our partnership with Frends iPaaS, which enables smooth integrations as part of deployment projects. Together we can provide integrations for almost any systems and LINK Mobility solutions, ensuring smooth operations for every company," says Jukka Papinaho, LINK Mobility Oy’s Product Director.

Advanced mobile communication for B2C and B2B are critical factors to business success today. Such technologies provide companies with powerful and flexible customer engagement tools and help improve customer satisfaction and loyalty, among many other services. LINK Mobility gives companies modern solutions allowing them to add real-time mobile and web communications features to their services and applications.

LINK Mobility CPaaS communication ecosystem

The partnership between LINK Mobility and Frends Integration Platform as a Service means that when customers use LINK Mobility's products, there is no need to build any separate back-end infrastructure and interfaces.

As the result of the partnership, Frends equipped LINK:

  • To provide integrations as a service as part of LINK's mobile communications service delivery to customers.
  • To enable even more comprehensive communication features through various channels.
  • To facilitate faster deployments and customer onboarding.

“Many organizations require well-performing communications technology that enables them to reach out to their customers reliably. The collaboration between LINK and Frends enables even faster implementation of LINK’s solutions and better management and monitoring over the integrations. We are very excited to expand our ecosystem through working together with LINK,” says Jukka Rautio, Head of Frends.

About LINK Mobility:

LINK Mobility Oy is part of LINK Mobility Group, a global mobile solution and CPaaS provider with local entities across all Europe. LINK Mobility is Europe’s leading provider within mobile communications, specializing in messaging, digital services and intelligent data usage. Across industries, LINK offers a wide range of innovative and scalable mobile services, creating valuable digital convergence between businesses and customers, platforms and users.

About Frends:

Frends iPaaS is the B2B integration platform that enables API integration, API development, API management, all within a powerful low-code integration platform. Frends was developed as a productized solution in 1988, and today has more than 500+ Nordic enterprise customers and 30+ years of experience in data integration. Truly hybrid, easy to use, and affordable, Frends delivers at a fraction of cost and effort compared to traditional integration solutions. Frends supports all the defacto industry standards like OpenAPI, oAuth2.0 out of the box, and is the choice for RPA, BPA, Digital Integration Hub, and Hyperautomation.


Teemu Hellberg, Sales Manager, LINK Mobility Oy, phone: +358 400 164 575, e-mail:

Jukka Rautio, Head of Frends, Country Manager HiQ Finland, phone: +358 40 827 1142, e-mail:

Join us for the webinar:

Frends x LINK Mobility – Nopeampi ja helpompi käyttöönotto mobiiliviestinnälle