16 March 2023, Kuala Lumpur Malaysia – Frends, world leading Nordic enterprise integration platform as a service (eiPaaS), and Strateq Group – a Malaysian enterprise solutions provider, have signed an addendum and extended their partnership to include all ASEAN markets.
This milestone event was celebrated with a ceremony in Kuala Lumpur, Malaysia which saw attendance from Jukka Rautio, CEO of Frends, with an executive team. Also in attendance were H.E. Sami Leino, the Ambassador of Finland to Malaysia and Brunei, and Raymond Siva, Senior Vice President of Digital Investments MDEC, whose team had been instrumental in facilitating the partnership between Frends and Strateq.
From left to right: Raymond Victor, Director ASEAN Starteq Group; H.E. Sami Leino, the Ambassador of Finland to Malaysia and Brunei; Datuk Tan Seng Kit, Group Managing Director Strateq Group; Jukka Rautio, CEO at Frends; Raymond Siva, Senior Vice President of Digital Investment MDEC; Kristoffer Lundegren, Senior Advisor & President APAC; Juan Carlos Mauritz, Strategic Partnerships APAC
H.E., the Ambassador of Finland, congratulated the parties and expressed the Embassy's and Business Finland's support for Frends establishment in Malaysia & continued growth in the region.
Raymond Siva from MDEC also congratulated this milestone event for Frends & Strateq and expressed his support for Frends choosing Malaysia as its ASEAN headquarter. This is less than a year since his team had visited the Frends team in Stockholm, Sweden.
At the event, Rautio announced the establishment of its Malaysian subsidiary Frends Technology Sdn Bhd and the hiring of several local positions and internships as Frends is developing a Malaysian team in Kuala Lumpur to support its regional partners and growth to ASEAN.
Rautio noted, "Meeting all the talents, leading regional companies in Malaysia, and witnessing this level of competence, has convinced me that we, as Frends, a fast-growing global tech company, have made the right decision to establish here as a springboard to the ASEAN region. The partnership is all about sharing visions and targets. With Strateq, we have a partner we share ambitious plans with and are committed to growing together in the ASEAN region."
Meanwhile, Datuk Tan Seng Kit, Group Managing Director of Strateq Group, remarked, "Digitalization is key for our customers and the region. The strategic partnership with Frends is one of the key initiatives to strengthen our offerings. With Frends, we bring the next generation of innovation and technology to our customers to strengthen their business and competitiveness. When businesses become digital and connected, data integration and process automation is needed as an enabler in almost every it project. We see huge benefits for our customers with the Frends technology."
Commenting on the event, Kristoffer Lundegren, Senior Advisor & APAC President of Frends, noted, "Kuala Lumpur has all the potential to be and are in many ways already the number one tech hub of ASEAN. Frends eiPaaS solution brings a lot of value to enterprises and public organizations. However, Digitalization is sometimes complex and requires experienced advisors and skilled implementation. Strateq has all the needed skills to support and enable large organizations' need for Digitalization, integration, and automation; therefore, we are very are happy to partner up with Strateq as an ASEAN partner."
Established in 1983, Strateq is a leading technology enabler providing integrated solutions and services for a variety of industries, including healthcare, oil & gas, banking, and financial services, telecommunications, energy & utilities, education, consumer goods, manufacturing, and the public sector. Strateq currently operates in Malaysia, China, the Philippines, Singapore, Thailand and the United States.
For more information about Strateq Group, visit: strateqgroup.com
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