Lin Valenti Appointed as New CMO at Frends

Lin comes to Frends with a dynamic portfolio of skills and 14 years of rich experience in the IT sector, the latter being from WithSecure, where she excelled in her role as Director of Revenue Marketing. Lin's particular emphasis on scaling SaaS companies and consulting is a perfect fit for Frends, a company recognized as a rising challenger in the iPaaS space.

Lin shares her excitement:

"Joining Frends, a company that's rapidly making its mark in the iPaaS market, is incredibly exciting. This role presents an inspiring opportunity to be an integral part of a visionary company that is shaping the future of iPaaS instead of merely adapting to existing trends. I look forward to using my experience in SaaS to contribute to our journey, amplifying Frends' presence on the global stage."

Her approach to marketing closely aligns with Frends' ethos of innovation and customer focus. "Frends has carved a unique path in the iPaaS industry," Lin states. "I'm eager to contribute to the company's narrative, enhancing its global recognition and reinforcing its position as a pioneering force."

"Lin's appointment marks a significant milestone in our growth journey. Her proven leadership skills and deep strategic industry insights will play a central role in establishing Frends as a major force in the global iPaaS market," shares Jukka Rautio, CEO at Frends.

About Frends

Frends iPaaS (Integration Platform as a Service) is a leading enabler of digitalization and business process automation at the forefront of the world's leading iPaaS platforms. Frends iPaaS allows for the development, management, and security of all integrations and process automations on a powerful low-code platform with over 4,000 end-users globally.

Frends platform was established in Finland in 1988 and has snowballed in the Nordic region's domestic markets and internationally, covering +16 countries. The Frends group comprises companies in Finland, Sweden, Poland, Germany, and Malaysia.