Retail & e-commerce integrations made easy with Frends iPaaS

Automate retail processes, connect legacy systems with cloud applications, and ensure a smooth buying experience for your customers. Subscription-based integration platform Frends iPaaS flexibly connects all e-commerce platforms and applications, automates and simplifies retail processes, and enhances data flow across applications.

Book a demo Talk to Sales

Simplified shopping with Frends

Make shopping easy, no matter how your customers buy. Frends iPaaS is a low-code integration platform designed to simplify integration and automation. Our integrations connect your online store with back-end systems, automate purchasing steps, and give you a clear view of your customers wherever they are.

Visualize your buyer's journey

By connecting your sales apps, online stores, and data systems with ERPs, CRMs, and third-party logistics, Frends iPaaS gives you a full view of the customer journey from purchase to delivery. This ensures seamless data flow, better decision-making, and improved customer experience.

Automate and reuse

By reusing integrations, Frends iPaaS simplifies the onboarding of new systems while maintaining consistency across operations. It ensures secure data flow and offers clear visibility into processes, enabling retailers to adapt quickly to changes and optimize performance.

Connect legacy with cloud

Frends iPaaS makes it easy for different systems to work together, whether they’re older or newer, on-premise or in hybrid environments. This helps e-commerce businesses and retailers manage inventory, streamline customer data, and ensure smooth operations across all platforms.

Case Veho

Veho, a leading automotive retailer, uses Frends iPaaS to improve data flow and automate processes across its systems. With Frends, Veho connects its departments more efficiently, increasing overall productivity and providing better customer service in its retail operations.

90%

Faster time-to-market

50%

Less time spent on development

90%

Faster customer data synchronization

Why Frends iPaaS for efficient commerce

Reasons why retailers and e-commerce vendors choose Frends' integration platform 👇

Frends iPaaS offers a simple, subscription-based model with clear pricing, without hidden fees or complicated costs. This helps e-commerce businesses and retailers easily manage their budgets as they grow, making it a practical choice for companies looking to scale without financial surprises.

Unlike integration platforms that require heavy customization or advanced coding skills, Frends provides a low-code platform with an intuitive interface. This allows non-technical users to set up integrations and automate processes without relying on IT support, speeding up deployment and reducing operational bottlenecks.

Frends is built strict data privacy regulations in mind, ensuring that retailers operating in Europe or handling sensitive customer data remain fully compliant. This focus on data security sets it apart from many non-European competitors and offers a peace of mind when it comes to protecting customer data. With Frends, you get full process visibility, comprehensive audit logs, and cloud services hosted in Europe.

What others have achieved

Reusable integrations help the public sector save time and money.

Tokmanni solves problems 12x faster with Frends

Tokmanni, Finland’s largest discount retailer, uses Frends iPaaS to give both IT and business users the ability to create integrations and monitor key processes with ease. This has led to lower implementation costs, faster problem solving (from 6 hours to just 30 minutes), and less time spent ensuring systems run smoothly.

Instru Optiikka connects POS, e-commerce, inventory, ERP, CRM, and BI data with Frends

Instru Optiikka, a leading optical retailer in Finland and Estonia, uses Frends iPaaS to connect systems like POS, e-commerce, inventory, ERP, CRM, and BI systems. This ensures consistent data across platforms and helps manage stock and track performance in real-time. Frends also supports SMS-based customer communication, enhancing engagement.

Fazer automates and saves costs with Frends

International food corporation Fazer reuses existing components and APIs across various processes with Frends, making the integration of new systems faster. Frends handles Fazer's EDI integrations, automating and managing thousands of daily electronic data exchange messages, such as orders and invoices, between Fazer and its partners. This ensures smooth communication and operational efficiency across business units.

"Frends enables us to reuse existing components across various processes, leading to significant resource savings. Currently, it is our main integration platform at Fazer, and we have implemented several integration projects in connection with system projects."

Sami Tillgren

Director, ICT Architecture and Solutions at Fazer

"In the highly competitive retail industry, we must ensure that data is consistent and accurate across different applications. With reliable and robust data synchronization solutions, we can be sure that our information is updated in all systems to give a unified view of all operations."

Jani Tornikoski

CIO at Instru Optiikka

Retail + Frends iPaaS = 💚

When you're dealing with numerous disconnected systems and daily integration tasks, you have a lot to gain from minimizing the time spent on integration development.

Frends iPaaS offers reusable components for e-commerce, dozens of ready-made connectors for retail, and easy process automation in a low-code platform, which makes it easier to maintain and expand integrations.

Frends includes capabilities for advanced task triggering as well as error and exception handling.

Check out Frends platform overview to find out more about Frends iPaaS.

Frends iPaaS supports:

Frends iPaaS supports mobile e-commerce by connecting mobile apps with payment gateways and backend systems like CRMs and ERPs. This ensures features like push notifications, order tracking, and real-time inventory updates work smoothly. By linking mobile platforms with core business systems, Frends helps deliver a consistent and seamless shopping experience for customers, from browsing to buying, across all devices.

Customer example: Levi Ski App

Frends iPaaS is the backbone of the innovative Levi Ski app, enhancing the experience for visitors at Levi Ski Resort. By integrating data from IoT devices, snowcats, point-of-sale (PoS) systems, CRM systems, and slope management tools, the resort can offer a more personalized visitor experience. The app provides real-time access to receipts, activity history, and loyalty points.

Frends iPaaS supports omnichannel retail by integrating data from both physical stores and online platforms, including Point of Sale (POS) systems, e-commerce websites, and mobile apps. This enables real-time synchronization of customer information, inventory levels, and sales data across all channels. With Frends, retailers can ensure that customers have a great experience, regardless of where they shop, by maintaining consistency in pricing, product availability, and promotions across platforms.

Example: Instru Optiikka

Instru Optiikka, a leading optical retailer in Finland and Estonia, uses Frends iPaaS to connect systems like POS, e-commerce, inventory, ERP, CRM, and BI systems. This ensures consistent data across platforms and helps manage stock and track performance in real time. Frends also supports SMS-based customer communication, enhancing engagement.

Frends iPaaS offers highly customizable integrations that can be tailored to specific business needs. Unlike other platforms that rely solely on specific connectors, Frends iPaaS leverages an API-first architecture, making integration simpler and more adaptable.

The platform’s low-code environment allows users to modify existing connectors, build custom workflows, and integrate with various APIs to match unique business processes.
For example, you can write and integrate custom scripts or functions directly into your workflows, allowing for the ability to interact with legacy systems that may not have modern APIs. By supporting multiple programming languages, Frends ensures that your development team can work with familiar tools, making the process both efficient and adaptable to your needs.

Sie können beispielsweise benutzerdefinierte Skripte oder Funktionen direkt in Ihre Workflows schreiben und integrieren, sodass Sie mit Legacy-Systemen interagieren können, die möglicherweise nicht über moderne APIs verfügen. Durch die Unterstützung mehrerer Programmiersprachen stellt Frends sicher, dass Ihr Entwicklungsteam mit vertrauten Tools arbeiten kann, wodurch der Prozess sowohl effizient als auch an Ihre Bedürfnisse anpassbar ist.

By providing ready-made connectors for your sales apps, online stores, and data systems with ERPs, CRMs, and third-party logistics, Frends gives you a full view of the customer journey from purchase to delivery.

Frends iPaaS connectors for e-commerce and retail include: