Self-Service Integrations Made Easy with Frends Business Automation Portal

Empower business users with seamless, no-code integrations while retaining full IT governance. Reduce onboarding costs, accelerate automation, and gain complete transparency with Frends Business Automation Portal (BAP).
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Why Businesses Need Automation

Modern businesses depend on integrations, but traditional integration processes are slow, costly, and IT-dependent.

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Many business processes, from HR and finance to customer service, require automated data flows between systems. However, because setting up and modifying integrations requires technical expertise, business users must submit requests to IT and wait for development. This delay prevents them from acting quickly, leading to inefficiencies and lost.

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IT departments are responsible for security, infrastructure, compliance, and innovation. Adding integration management to their workload forces them to prioritize, meaning non-critical automation requests get pushed to the bottom of the queue. As a result, companies struggle to keep up with changing business needs, and IT teams become bottlenecks rather than enablers.

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SaaS vendors rely on smooth onboarding to start billing customers, but integrations with existing customer systems are often the biggest hurdle. Each customer has a unique system landscape, making every integration a custom project. Delays in getting these integrations live mean delayed revenue and a longer time-to-invoice, which impacts cash flow and customer retention.

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Many companies treat integrations as a “black box,” meaning business users and customers have no visibility into how data moves between systems. When errors occur—such as missing data or failed transactions—users don’t know what went wrong, leading to frustration. They often assume the problem lies with the SaaS vendor or IT team, even if the issue originates in their own data or configuration.

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Because integrations are complex and opaque, troubleshooting problems requires direct involvement from IT or SaaS vendor support teams. This increases operational costs, as highly skilled technical staff must spend time identifying and resolving issues. Over time, the growing demand for support strains resources and reduces scalability.

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Key Benefits – Why Choose BAP?

BAP bridges the gap between business and IT by offering a no-code, self-service automation platform while ensuring seamless governance.

No-Code Self-Service

BAP allows non-technical users to discover, configure, and activate integrations using a simple, intuitive UI—no coding or IT tickets required. Business teams can finally move at their own pace without waiting on development backlogs.

Increased Transparency

No more black boxes. BAP gives users insight into how their integrations are performing, where data is flowing, and what’s working. If something fails, they can see what happened—reducing blame, confusion, and frustration.

Governance & Control

Even with self-service capabilities, IT doesn’t lose visibility or control. All workflows and integrations initiated through BAP are fully governed by the Frends iPaaS, ensuring compliance, security, and auditability.

Faster Time-to-Invoice

SaaS vendors can provide ready-made integration templates their customers can activate on their own—shortening onboarding cycles, reducing project surprises, and getting to revenue faster.

Lower Support Costs

By eliminating custom integration work for each customer and providing a clear, guided setup experience, BAP slashes the effort required from your technical and onboarding teams—freeing them up for higher-value tasks.

White-Labeled Experience

ISVs and enterprises can customize the portal with their own branding—logos, colors, fonts—to create a cohesive experience that aligns with their product or internal environment.

How it Works - See BAP in action

Webinar: Unlock the Power of Self-Service Integrations with Frends BAP

We’re putting automation power directly into the hands of business users. No coding. No bottlenecks. Just streamlined, efficient operations. Join us for an exclusive webinar, to find out how.

Who is BAP for?

Enterprises & Business Departments

Business teams (HR, Finance, Customer Support) often depend on IT for integrations. BAP empowers them to: ✔ Automate workflows without IT bottlenecks. ✔ Re-run failed processes independently. ✔ Gain visibility into business-critical data.

ISVs & SaaS Providers

ISVs & SaaS companies struggle with onboarding because integrations are slow and costly. With BAP, they can: ✔ Offer self-serve integrations to customers. ✔ Reduce onboarding costs and increase revenue. ✔ Eliminate integration surprises that delay invoicing.

Business Automation Starts Today

Take control of your integrations. Get started with Frends Business Automation Portal today!