Modernizing Recruitment and HR Integrations – Laura and Frends

Laura has been a pioneer in seamless recruitment for over 25 years in the Finnish market, playing a key role in HR and recruitment solutions. Now, Laura and Frends, a leading integration platform and service provider, are joining forces to offer powerful integration capabilities.

Thanks to this partnership, companies now have access to tools that streamline recruitment and reduce manual work. The collaboration opens new opportunities for organizations to integrate recruitment seamlessly into their broader HR systems, accelerating processes and reducing human errors.

What is Laura?

Laura is a Finnish company offering recruitment systems, recruitment marketing services, and tools for reaching talent. The company’s main product, Laura Recruitment Software, is designed to make the recruitment process smoother and easier for both recruiters and job seekers.

Employers particularly appreciate the ease of use and reliability of the Laura Recruitment System. It is quick to learn and easy to use, even without training or instructions, which benefits even those managers who recruit only occasionally. Additionally, it provides employers the opportunity to stand out with a strong employer brand and excellent candidate experience right from the first impression.

Laura’s goal is to make recruitment more efficient and provide solutions for companies to attract top talent. Laura is also known for its strong collaboration with media partners, ensuring broad visibility for job postings. Laura's versatile integrations and APIs allow seamless connections between the recruitment system and other tools like HR or payroll systems, electronic archives, document management systems, ERP, or other key tools.

What is Frends?

Frends is a powerful and user-friendly integration platform (iPaaS) that serves as a hub for various system integrations. It enables any company to automate workflows, reduce manual tasks, and improve business efficiency. Frends supports cloud, on-premise, and hybrid solutions, making it a flexible and scalable choice for different IT infrastructures.

The platform allows companies to manage connections between applications and systems easily and securely, integrating existing systems with new ones. Businesses particularly value Frends’ intuitive interface, which enables creating and managing integrations without extensive programming skills, allowing for rapid adoption and significant cost savings.

What Does This Partnership Mean for Recruiters?

In recent years, many well-established companies have made significant strides in digital transformation, automating numerous time-consuming processes. However, key HR functions have often been left out of this digital revolution.

Recruiters spend up to 10–12 hours per week on tasks that could be automated (The Stepstone Group 2023, Tech in Recruitment). This waste of resources is not only inefficient but also exhausting for HR professionals whose responsibilities have significantly expanded. Today, HR experts are responsible for tasks like employer brand development, supporting managers in recruitment, and data-driven recruitment process improvements. These tasks require time and strategic thinking, meaning routine and repetitive tasks should be automated.

The partnership between Laura and Frends provides recruiters with a solution to this challenge. It enables the automation of HR processes, particularly recruitment, allowing HR to focus on value-adding tasks. With the integration of the Laura Recruitment Software and the Frends platform, many routine operations can be seamlessly automated, reducing errors and saving time. Thanks to this partnership, every company now has the opportunity to leverage modern technology effectively and effortlessly, improving the overall performance of both recruitment and HR.

7 Examples of Integrations Available with Laura and Frends

The main benefit of integrations is the automated transfer of information between different systems, saving time and improving efficiency. The Laura Recruitment Software can easily be incorporated into an HR toolkit in several ways. The time savings, process efficiency, and other benefits depend on the volume of recruitment.

The needs of different industries vary greatly. For instance, municipalities, cities, regional authorities, and the public sector prioritize integrations related to official decisions, electronic archiving, and document management, while the private sector focuses on the interoperability of HR and payroll systems.

Imagine if you could automate the following processes:

1. HR System: Transfer hired applicants’ information to the HR system.

2. Payroll System: Transfer hired applicants’ information to the payroll system.

3. Document Management System: Transfer recruitment data (e.g., recruitment approval, job posting, and candidate summaries) to the document management system.

4. Electronic Archive: Transfer recruitment data to the electronic archive.

5. ERP and CRM Systems: Transfer recruitment data to the ERP or CRM system when specified stages of the recruitment assignment are met.

6. Billing System: Transfer recruitment data to the billing system when the recruitment assignment is ready for invoicing.

7. Your Integration: What other processes would you like to automate in your organization? With integrations, you can save time and focus on your company’s strategic goals.

How Will This Partnership Transform the Recruitment Industry?

Thanks to the partnership between Laura and Frends, companies now have access to a comprehensive solution that seamlessly integrates recruitment and HR systems. Workflow automation and system integration free up valuable time for HR professionals to focus on important tasks like improving recruitment, strengthening the employer brand, and attracting top talent.

If HR processes have been left behind in the digital revolution, the collaboration between Laura and Frends now provides companies with strong tools to modernize HR functions and create more unified, intelligent processes that support overall business growth and success.

Together, Laura and Frends bring a comprehensive solution that streamlines not only HR processes but also other core functions of the organization, such as financial management and customer relationship management. When all systems work seamlessly together, information moves faster, manual tasks are reduced, and the overall performance of the organization improves.

How to Take Advantage of the New Opportunities?

Would you like to hear how Laura and Frends can elevate your recruitment to the next level? Leave us a message or schedule a call with our experts, and we’ll find the best solution for your needs. 

Learn more about Frends' expertise in the HR space: HR Service Management Integrations Made Easy with Frends iPaaS