Growth through software ecosystems the topic at SaaS Summit 2023

SaaS Summit is rapidly approaching, and perhaps the event has never had better timing than it has this year. With certainty, we can say that a lot has happened in the SaaS industry since our last gathering. Instead of resting on the high demand for IT providers, SaaS companies need to step up and ask themselves how they can establish their framework for optimization in today's complex ecosystem. At SaaS Summit, you'll find the answers.

For over a decade, being part of the SaaS industry was comfortable. A high demand for IT services had been the norm, and the need for basic digitization had been so significant that customers queued up for assistance. It has, to say the least, been a safe business climate to be a part of. Today on the other hand, it looks very different. The world has caught up, the economic situation has changed, and the need has been satisfied.

To succeed as a SaaS service provider, it is now more crucial than ever to establish a clear position and competitiveness that didn't previously exist. This has brought forth new directives: it's time to concentrate on fewer tasks and prioritize what generates the most value - but how can this be achieved?

Adapting to the changing world of SaaS

At this year's SaaS Summit, entrepreneurs, investors, and leaders from all corners of the SaaS industry will gather at Stockholm’s SPACE for a full day of guidance, news, strategy, and tools. We'll explore three main categories: AI, Pricing, and Financing, addressing how today's SaaS companies can grow and develop their businesses in our ever-changing world. Throughout the day, we will tackle questions such as how to make your offering solid, how to harness and seek assistance from AI, how to position yourself for the right financing strategy and attract investors, and how to maintain the value of your product in a recession.

A great SaaS product requires the right context

Alongside the data consultancy Epical, a partner of Frends, we will delve into how a SaaS product can best integrate into a digital ecosystem. Niklas Thulin, Principal - Business Integration at Epical described it very well the other day:

"To meet the customer's needs in various scenarios with the best possible product, we must first understand the circumstances and how the technology and tools being implemented actually drive strategic impact goals. It is through this insight and understanding we can shape our product development and business strategy to ensure that we not only deliver what the customer needs but also exceed their expectations and create long-term value for our company."

Epical's digital innovation services make it clear that it's not just about the solutions a company has, but about the thought behind them. It's not enough to have a fantastic product; it's about how you bring that product to the market. The world's best SaaS product won't be seen as the world's best SaaS product until it is placed in a context where it can adapt its full value.

During the day, we will also discuss:

• The concept of software ecosystems and their relevance in today's business landscape.
• The importance of agility, flexibility, and competitiveness to stay ahead.
• The transition from all-in-one solutions to specialized tools tailored to specific business needs.
• How different solutions can be developed and connected to handle the complexity within an ecosystem.
• How accessible technology can help SaaS companies to create additional value.
• How cultural changes and digital innovation positively impact organizations.

If you are involved in running, leading, working at, or investing in SaaS companies, mark October 19th in your calendar now. We look forward to seeing you there.