Frends User Day

Wednesday, 26 November 2025, 09:00–20:00 EET
Lars Sonck Venue, Maria 01 (Helsinki) + Online.

Join us at Frends User Day 2025 for a unique AI Hackathon that brings together innovators, integration experts and AI enthusiasts to push the boundaries of smart automation. 

In just 5 hours, teams will compete to solve an AI-driven challenge using Frends and showcase their creativity, technical expertise and business impact. Whether you join in person in Helsinki or online from anywhere in the world, you’ll be part of the same competition. 

You'll also enjoy networking breaks and fun activities.

More than just a hackathon, this is a day about innovation and community. 

The challenge will center around a real-world use case with the design of an AI-powered integration using Frends and the AI Connector feature. The teams must present a working solution within 5 hours. 

All times are EET

Do I have to be in Helsinki, Finland, to attend?
No, you have the option to either attend in person in Helsinki or participate online.

How will the online participation work?
You and your team mates will receive a link that will take you to a breakout room where the challenge will take place. There will also be a livestream link for the opening and closing sessions.

How should I register?
All you need to do is fill out the form. Make sure to use your work email address, since private emails accounts aren't allowed. If you experience any problems when signing up, please reach out to our team under the Contact section below.

Do I need to be part of a team to register?
No, all registrations are individual. If you don't have a team, we will make sure to assign team mates for you.

Does everyone in a team need to register?
Yes, all registrations are individual. You can enter the team name and participants in each registration, so we can place you in the same team.

How many people can be in a team?
A team should have between 3 and 5 participants.

Do I need to know everything about AI to participate?
No, this is a chance for you to learn more about how to use AI in your daily operations with Frends.

Do I need to know how to use Frends to participate?
Yes, the challenge will be within the Frends integration platform, hence it's necessary to be familiar with it.

Where in Helsinki will the event be?
Lars Sonck Venue at Maria 01 (Lapinlahdenkatu 16, Helsinki).

Do I have to stay for the whole day?
The after work is optional, but we expect you to be present throughout the whole challenge (09.30-17.40 EET).

Can I join the side activities if I'm participating online?
No, the side activities are only for in-person participants.

What is the prize for winning the Hackathon?
🥇 First Team Prize: 1000 euros 

🥈 Second Team Prize: 500 euros 

🥉 Third Team Prize: 250 euros 

Note: Winners will receive an alternative of equal value, such as gift cards.

What will be the judging criteria?
Projects will be evaluated on a 100-point scale with criteria's like innovation, business impact and platform utilization.