Prima Pet Premium turned to Frends to help lay the foundation for a more modern, centralized integration landscape.
Industry: Pet Food Manufacturing & Wholesale
Customer: Prima Pet Premium
Business Size: Largest privately held pet food company in Finland
Key Platforms: Akeneo (PIM), Shopify (webshop), D365 ERP, CRM, Leanware WMS
From Point-to-Point Architecture to Strategic Integration Control
As Finland’s largest privately held pet food manufacturer, Prima Pet Premium operates at scale in both retail and private label markets. With operations anchored in Tampere, Prima Pet’s success has been built on product excellence and operational efficiency — but as they expanded digitally, their internal systems began to show strain.
Like many growing companies, Prima Pet found themselves relying on a patchwork of point-to-point integrations across approximately ten core systems. Over time, this led to a lack of visibility, limited documentation, and growing uncertainty over how data flowed across their environment. As an example, ERP-to-PIM integration proved particularly brittle and difficult to maintain.
With plans to renew their ERP system and aiming to grow sales in webshop , it became clear: Prima Pet needed a more robust, scalable, and transparent approach to integration.
Building a Future-Proof Integration Ecosystem with Frends
Prima Pet Premium turned to Frends to help lay the foundation for a more modern, centralized integration landscape. Their journey began with a thorough evaluation process — including a technical deep dive and business value assessment — alongside Frends’ integration experts.
After initial demos and discussions, the team was impressed and Prima Pet Premium decided to make integration a strategic capability — not just a necessity.
The onboarding began with a clear, high value use case: integrating product data between their PIM system (Akeneo) and Shopify webshop to support better control over product content and enable growth in online sales.
This implementation was paired with 3 instructor-led training sessions for their internal team, ensuring Prima Pet could maintain ownership of their integration landscape going forward — a key requirement from the start.
Early Results: Visibility, Speed, and Ownership
By modernizing their integration architecture with Frends, Prima Pet Premium has already begun to realize key benefits:
- Faster development cycles through reusable logic and visual design
- Improved visibility and monitoring of integrations across environments
- Easier onboarding of new systems as part of their ERP and CRM roadmap
- Greater control, with full governance, without needing to rely only on third-party developers
The shift from opaque, undocumented connections to a clean, managed iPaaS environment has helped the company feel more confident as they expand their digital footprint.
What’s Next: Supporting Growth with CRM and Customer Data Flows
With their first use case up and running, Prima Pet is now focused on expanding the integration scope to include CRM systems — with the goal of improving how they manage and leverage customer data across touchpoints.
Their roadmap includes broader ERP renewal, and thanks to Frends, they now have the tools and structure in place to move forward with agility and clarity.
“We didn’t just want a partner to build everything for us — we wanted to stay in control. Frends has helped us do that with confidence, speed, and transparency.”
— Lauri Itävuori - IT Development Manager