Frends Partner Day

Date: Thursday 26 & Friday 27 November 2026
Day 1 Time: Thursday 26.11.2026 from 18:00–22:00 EST
Day 2 Time: Friday 27.11.2026 from 09:00–21:00 EST
Location: Helsinki.

Partners build a large share of the integrations that run on Frends. The aim is to bring our partners' ecosystem into one room to look at what worked, what's coming next, and where the business grows from here.

Frends Partner Day 2026 runs across two parts. The evening opens with the Partner Award Dinner, where we recognize the partners who delivered the strongest results this year. The full day that follows covers where the integration market is heading, the product roadmap, implementation practices from partner teams, and the commercial toolkit that will support your Sales team to bring in new customers.

The day closes the Finnish way: a traditional smoke sauna by the lake, an optional dip, and dinner with local food.

• Where the integration and automation market is heading, and what it means for your pipeline
• The Frends product roadmap and what ships next for partner delivery
• A partner panel on implementation practices: what works in real projects and what to avoid
• Commercial enablement: partner toolkit, marketing support and joint opportunities
• Lunch with our CTO, for developers and IT managers who want the technical detail

Day 2, November 27 · Commercial, product and growth