Frends Partner Day

Where partners grow, business flows

Date: Thursday 26 & Friday 27 November 2026
Day 1 Time: Thursday 26.11.2026 from 18:00 - 21:00 EST
Day 2 Time: Friday 27.11.2026 from 09:00 - 15:00 EST
Location: Klaus K Hotel, Bulevardi 2-4, 00120 Helsinki.

Partners build a large share of the integrations that run on Frends. The aim is to bring our partners' ecosystem into one room to look at what worked, what's coming next, and where the business grows from here.

Frends Partner Day 2026 runs across two parts. The evening opens with the Partner Award Dinner, where we recognize the partners who delivered the strongest results this year. The full day that follows covers where the integration market is heading, the product roadmap, implementation practices from partner teams, and the commercial toolkit that will support your Sales team to bring in new customers.

What we'll cover

- Where the integration and automation market is heading, and what it means for your pipeline

- The Frends product roadmap and what ships next for partner delivery

- A partner panel on implementation practices: what works in real projects and what to avoid

- Commercial enablement: partner toolkit, marketing support and joint opportunities

- Lunch with our CTO, for developers and IT managers who want the technical detail

Day 1: Agenda

Day 1, November 26 · Partner reception and awards

18:00 - 18:30	Guest arrival and welcome drinks
18:30 - 18:45	Opening welcome from Frends leadership
18:45 - 20:00	Partner Award Dinner
20:00 - 20:30	Partner Awards and recognition
20:30 - 21:00	Networking reception

Day 2: Agenda

Day 2, November 27 · Commercial, product and growth

09:00 – 09:15	Welcome and Partner Day opening
09:15 – 10:00	The Future of Enterprise Integration: AI, MCP and the Rise of Governed Agentic AI Hadi Ghanbari, Assistant Professor of Information Systems, Aalto University School of Business, Finland
10:00 – 10:45	Frends Product Roadmap: Building the Next Generation of AI-Ready Integration Asmo Urpilainen, Chief Technology Officer, Frends
10:45 – 11:00	Break
11:00 – 11:45	Panel 1 \| Digital Sovereignty, AI and Secure Integration Moderated by Pekka Jaarinen VP Business Development, Frends
11:45 – 12:45	Lunch
12:45 – 13:30	Panel 2 \| The Journey to Frends: Migration, Modernisation and Growth Moderated by Sami Hammarberg VP Business Development, Frends
13:30 -13:45	Break
13:45 - 14:30	From Partnership to Growth: Enablement, Opportunities & Support Arnoud Kool, Regional Sales Director, Frends
14:30 - 15:00	Key Takeaways & Closing Remarks Pekka Jaarinen VP Business Development, Frends