Frends welcomes Robert Jakobsson as Senior Sales Manager

Frends is excited to announce the appointment of Robert Jakobsson as Senior Sales Manager. Robert joins Frends from Tietoevry, where he worked with TEIS (Tietoevry Integration Server) for over 15 years as a Sales Manager, specializing in the public sector.

Sandra Siljestedt

Sandra Siljestedt

Marketing Manager at Frends Sweden

Frends, a leading provider of cloud-based integration solutions, is excited to announce the appointment of Robert Jakobsson as Senior Sales Manager, starting February 27, 2023. Robert joins Frends from Tietoevry, where he worked with TEIS (Tietoevry Integration Server), for over 15 years as a Sales Manager, specializing in the public sector.

"We are very happy to welcome Robert to the Frends team. Frends is one of few Scandinavian iPaaS alternatives on the market and therefore the perfect partner for municipalities locally. Together with Robert, we will take Frends to the next level in Sweden. Robert's impressive and extensive experience and knowledge in the public sector will bring a lot of value to our team, and we look forward to welcoming him onboard," says Kristoffer Lundegren, Country Manager, Frends Sweden.

Robert started his career at Tietoevry in the late 1990s, advancing quickly and eventually becoming Key Customer Manager for some of their largest clients. Over the last 15 years, Robert has focused on integration sales, particularly in the public sector, where he has built an extensive network of contacts. In his new role at Frends, Robert will work as a Senior Sales Manager, utilizing his extensive experience to promote Frends, a product he believes is ideal for the public sector.

"I'm excited to join Frends and work with a product that I believe is right for the public sector," says Robert. "Frends meets the demands of the market and delivers a cloud-based integration platform that is easy to use, provides fast ROI, and leverages the latest in API and RPA technology. I'm looking forward to helping customers achieve their digitalization goals and create value for their organizations."

RobertJakobsson Frends6 Robert Jakobsson

Robert chose to join Frends because of its strong reputation in the industry and the focus on innovation:

"Frends is not just a product for the future. It directly helps the customer with their integration debt. They are constantly looking for new and better ways to solve integration challenges, and I want Frends to be the first choice in Sweden when it comes to integration," he says. "I'm excited to be a part of a team dedicated to delivering exceptional solutions and creating real value for our customers."

Robert sees a significant opportunity to help Frends compete in the public sector, where he aims to change the way organizations think about integration.

"Integration should be a proactive strategic priority that is planned and coordinated with the purchase of new systems," he says. "I want to help our customers simplify their digitalization journeys and be prepared to implement new systems without the need for extensive consultancy services."

About Frends

Frends iPaaS (Integration Platform as a Service) is a Scandinavian alternative to the global iPaaS platforms and offers tools to integrate applications in the compliant cloud, hybrid, and on-premises. With Frends, businesses can build integrations, automated processes, and APIs in BPMN 2.0-based Low-Code, which reduces costs in development, documentation, and management. Frends is made for BizDevOp teams and enables team collaboration.

Frends platform was established in Finland in 1988 and has grown rapidly in the Nordic region's domestic markets and internationally, with customers in over 16 countries.

Since the beginning of 2023, Frends has been represented in the leadership quadrant of G2 in the API Management and iPaaS Europe Categories. Moreover, Frends is recognized in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, Worldwide. Frends' overall customer satisfaction score is 99.8%.

For more information, please contact:

Sandra Siljestedt

Marketing Manager

Frends Sweden

ph: +46 70-742 42 98

email: sandra.siljestedt@frends.com

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