InsiteMY and Frends Enterprise iPaaS are pleased to announce a new strategic partnership

InsiteMY and Frends Enterprise iPaaS are pleased to announce a new strategic partnership combining their IT industry expertise and market presence to deliver best-of-breed and modern Banking Solutions for the Malaysian Market.

Polina Zyaparova


Polina Zyaparova

Marketing & PR at Frends

InsiteMY, is a solution provider that specializes in developing innovative software solutions for the Banking & Finance industry in Malaysia and ASEAN, and Frends Enterprise iPaaS, a Nordics’ leading Integration Platform as A Service, are pleased to announce a new partnership combining their IT industry expertise. This exciting collaboration will bring together the strengths of both companies to deliver best-of-breed solutions and business integration services to the Malaysian market.

As a leading provider of innovative banking solutions in Malaysia and ASEAN, InsiteMY is dedicated to driving the industry forward and providing their clients with world-class technology. The company’s primary focus is on reducing costs, streamlining processes, and managing risk as they strive to enable clients to reach their goals and exceed expectations. InsiteMY is dedicated to enhancing systems integration and data integrity, and this is where Frends steps in to enable scalable IT infrastructure to support data and API-related development projects.

“We chose to partner with Frends because of their low-code/no-code technology and the ease of integration to backend systems. This iPaaS is the first of its kind from Finland that has reached our shores. We are used to traditional API and other integration solutions that are either too expensive or cumbersome. In comparison, Frends iPaaS provides ready-made agents that are of the low cost of entry and ease of use,” says InsiteMY Director, KC Wong.

Frends offers a seamless implementation process for digital front-end, bringing together process automation and enterprise API gateway management and development into a single integration tool. By utilizing a single standard process automation and API logic development language, BPMN 2.0., Frends provides a cohesive and standardized approach to automation and integration. Frends' commitment to simplifying business processes has enabled their clients to achieve faster and more efficient digital transformation, reducing costs and increasing ROI.

“InsiteMY are leaders in their industry, delivering solutions to Malaysian banking customers and other ASEAN markets for over 20 years. We have chosen to partner up with InsiteMY because of their long track record. Their competency and quality products are reflected in their customers showcased trust and willingness to engage with InsiteMY,” says Frends CEO Jukka Rautio.

"In Malaysia, the integration technology industry is rapidly advancing, and the country has become a hub for IT services and integration solutions in Southeast Asia. InsiteMY is at the forefront of this trend, offering top-notch software development services for Finance and Banking. We are partnering up to help businesses accelerate development, reduce TCO, and gain better visibility into their business automation workflows,” says Frends Senior Advisor and APAC President Kristoffer Lundegren.

About Frends:

Frends iPasaS (Integration Platform as a Service) is a Scandinavian alternative to the global iPaaS platforms and offers tools to integrate applications in the compliant cloud, hybrid, and on-premises. With Frends, businesses can build integrations, automated processes, and APIs in BPMN 2.0-based Low-Code, which reduces costs in development, documentation and management. Frends is made for BizDevOp teams and enables team collaboration.

Frends platform was established in Finland in 1988 and has grown rapidly in the Nordic region's domestic markets and internationally, with customers in +16 countries. Since the beginning of 2023, Frends is recognized in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, Worldwide. Frends' overall customer satisfaction score is 99.8%.

For more information about Frends, visit:

About InsiteMY:

InsiteMY, an AsiaFIN Holdings Corp company (OTC Pink : ASFH), is a company offering cutting-edge banking and financial services solutions. Besides that, InsiteMY has been in business for 23 years and has developed steadily since then.

In order to serve the banking and financial services industry effectively, InsiteMY actively researches and develops innovative products and services. With the effort to reduce costs, streamline operating processes, manage risk, comply with regulatory requirements, and enhance client service, as well as provide enhanced data and system security.

InsiteMY specializes in the latest technology and reinvents their own products to align with the market demands. Therefore, cheque clearing, regulatory reporting, and payment gateway processes would be simple with InsiteMY.

For more information about InsiteMY, visit:

For more information about AsiaFIN Holdings Corp (OTC Pink : ASFH) please visit

For more information about the partnership, you may contact:

Robin Hoo


InsiteMY email:


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