Frends Establishes ASEAN HQ in Kuala Lumpur, Malaysia

Frends iPaaS, the low-code Integration Platform as a Service, is experiencing substantial growth in Southeast Asia. This growth has resulted in the establishment of ASEAN regional headquarters in Kuala Lumpur, Malaysia.

Frends iPaaS has established its ASEAN regional HQ in the heart of Kuala Lumpur, Malaysia.

On September 19th, Frends Malaysia Day was celebrated in Kuala Lumpur. The event was jointly organized by the Malaysian government agency, Malaysia Digital Economy Corporation (MDEC), in partnership with the Embassy of Finland and Frends.

During this event, Frends received the esteemed Malaysia Digital Status, an honor awarded only to select foreign technology firms by the Malaysian government.

At the gathering, Frends CEO Jukka Rautio announced the establishment of Frends ASEAN HQ in Kuala Lumpur, stating:

"Our commitment to Malaysia is firm. We're dedicated to developing our regional team and headquarters here, enabling us to offer robust support to our partners and customers. We have a partner-focused strategy and will continue investing in Malaysia and strengthening our local capacity to facilitate growth alongside our partners' solutions and products in the region."

"We have a partner-focused strategy and will continue investing in Malaysia and strengthening our local capacity to facilitate growth alongside our partners' solutions and products in the region."

MDEC CEO Ts. Mahadhir Aziz conveyed his and MDEC's congratulations to Frends:

“MDEC is thrilled to award Frends with the Malaysia Digital Status. Frends establishment in Kuala Lumpur is a resounding affirmation of Malaysia's position as a competitive powerhouse for high-value investments and propels us closer towards our goal of firmly establishing Malaysia as the digital hub of ASEAN. We are committed to supporting their goals of igniting growth in the digital economy via the Malaysia Digital (MD) national strategic initiative and various PEMANGKIN programmes. We look forward to collaborating closely with Frends and the Finnish Embassy to foster the growth of the Malaysian digital economy and drive innovation in our nation."

H.E. Sami Leino, the Ambassador of Finland to Malaysia and Brunei, welcomed Frends and emphasized the embassy's support for their continued development in Malaysia:

"Frends is a rising Finnish technology brand with global potential. Leading Finnish tech firms like Frends can contribute to Malaysia's digital transformation goals. The opportunities for Frends in Malaysia and ASEAN are vast, and we encourage Malaysian partners, both public and private, to engage with Frends to unlock these opportunities."

"Frends is a rising Finnish technology brand with global potential."

Establishing an ASEAN headquarters in Malaysia underscores Frends iPaaS's dedication to its regional customers and partners, allowing them to receive tailored support and solutions suited to the unique needs of local businesses.

Enter Frends iPaaS: Global Reach, Nordic Heart

Frends iPaaS offers a powerful solution that empowers enterprises to bridge the gap between disparate systems and data sources, ultimately reducing the time-to-market for their digital solutions. With hundreds of plug-and-play connectors, automated data integration capabilities, and a user-friendly installation process tailored for hybrid multi-cloud environments, Frends iPaaS is redefining the possibilities for rapidly growing digital ecosystems.

The Frends platform is low-code, which empowers organizations to create and deploy integrations with minimal coding expertise. This user-friendly approach ensures that businesses of all sizes can take advantage of the platform's capabilities, regardless of their technical proficiency. As a result, even non-technical teams can actively participate in the integration process, accelerating digital transformation efforts.

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