Investing in ASEAN: Frends Appoints VP of Global Partner Sales Juha Moisio to Ramp Up the Southeast Asian Expansion

Frends Appoints VP of Global Partner Sales Juha Moisio to Lead the Southeast Asian Expansion.

Juha Moisio, accomplished leader in global partner sales and business development with over two decades of experience in IT leadership roles, has been appointed to ramp up the expansion of Frends iPaaS in the ASEAN market. With support from Jari Myllylä, VP of Pre-Sales, and in close collaboration with key partners in the region, Juha will continue to build up the local team and knowledge to strengthen Frends’ position in the market.

With the recent addition of new partners in Singapore, Vietnam, and Malaysia, Frends anticipates significant growth in Southeast Asia. To enable the growth and align with its other focus markets, Frends has made several operational adjustments. Jukka Rautio, CEO of Frends, states:

“Frends has a clear growth strategy. Our goal is to leverage the deep industry knowledge of Juha Moisio and our core team to enhance Frends' operations in the ASEAN market. Under Juha’s leadership and in close collaboration with our partner ecosystem and center of excellence tech team, Frends is well equipped to ramp up the local capability. With these changes, we can fully support the strategy and our partners in the region.”

"Our goal is to leverage the deep industry knowledge of Juha Moisio and our core team to enhance Frends' operations in the ASEAN market", says Jukka Rautio, CEO of Frends.

Juha Moisio, appointed to lead the ASEAN expansion, is a seasoned partner sales leader and authority in the integration domain, currently serving as the Vice President of Global Partner Sales at Frends Enterprise iPaaS. With an IT career spanning over 25 years, Juha has a proven track record of delivering value and nurturing strategic partnerships in the IT sector.

”Juha Moisio is the ideal choice to lead Frends' continued growth in the ASEAN market due to his extensive background in IT sales and partner development. With two decades of industry experience, Juha has consistently demonstrated his ability to drive value and foster strategic alliances,” says Jukka Rautio, CEO of Frends.

Juha joined Frends in 2005, first serving as Director of Sales for five years. His leadership and strategic vision were instrumental in tripling Frends’ revenue. Since then, Juha has excelled as Chief Sales Officer and VP of Solution Lifecycle Services, showcasing his dedication to long-term IT project success. His demonstrated ability to deliver on ambitious and innovative strategies has contributed to Frends’ revenue growth. In his current role as Head of Global Partner Sales at Frends Enterprise iPaaS, Juha has continued to drive excellence and nurture valuable partnerships.

“Leading Frends' expansion in Southeast Asia is a tremendous opportunity. This region is at the forefront of digitalization, with significant potential for growth. We have strong partners, a robust brand, and a market that's primed for innovative solutions. I'm confident that with our team of experts and network of partners, we are well-positioned to achieve remarkable growth in Southeast Asia. I am fully committed to supporting our partners in their business endeavors, ensuring that together, we set new standards for integration excellence”, comments Juha Moisio, VP of Global Partner Sales.

"We have strong partners, a robust brand, and a market that's primed for innovative solutions. I'm confident that with our team of experts and network of partners, we are well-positioned to achieve remarkable growth in Southeast Asia. I am fully committed to supporting our partners in their business endeavors, ensuring that together, we set new standards for integration excellence”, comments Juha Moisio, VP of Global Partner Sales.

For more information, please contact:

Jukka Rautio

CEO

jukka.rautio@frends.com

Juha Moisio

VP of Global Partner Sales, Head of ASEAN

juha.moisio@frends.com

+358 40 739 1412

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